Associative Trails

We develop bespoke web and mobile applications

Associative Trails is a boutique internet consultancy based on the high-speed rail link in East Kent, UK. We take pride in crafting web and mobile applications that save time and make money for our clients.

Our small size makes us great value for money. Please get in touch to arrange a free, no obligation consultation to discuss your requirements.

 Get in touch


  • Databases
    SQL Server, MySQL, PostreSQL
  • API integration
    Hubspot, Creditsafe, YouTube, Vimeo, Egnyte, OpenAsset, Slack, Twitter
  • Quality front-end coding
    HTML, CSS, Javascript, responsive design, Outlook add-ins, D3 data visualisation
  • Mobile applications
    HTML5, Apple iOS (iPhone and iPad), Android
  • Hosting and deployment
    Linux, Windows, AWS EC2/S3/Cloudfront, Azure VM, Apache, IIS, Nginx, AWS Elastic Beanstalk, AWS Lambda, Azure functions, Docker, Jekyll, Prometheus

Selected projects

Wonderfully easy workflows

A flexible and innovative workflow building tool enabling companies to set up and administer approval workflows for business development, procurement, and all sorts of other key processes.

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Eckersley O'Callaghan Intranet
Invaluable technical information

A self-populating technical library that grew into a comprehensive company-wide information portal for one of the UK's most accomplished engineering specialists.

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Old Arupians Community Website (2019)
Freshening community fellowship

A thorough refresh of one of our most venerable and successful projects. Now fully responsive and even easier to use.

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Heatherwick Studio Intranet
Digging that studio scene

A bespoke company intranet for one of the UK's top design studios.

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Selected clients

  • Arup
  • Ashridge Business School
  • Eckersley O'Callaghan
  • Ellipse
  • Heatherwick Studio
  • London Business School
  • Safetime
  • Scott Brownrigg
  • Sheppard Robson


Recent blog posts

Streamlining credit checking: How Sling can help
Notes from colleagues about the client contact
Sling's streamlined credit checking provides companies with the information they need to be financially responsible

Credit checking is a crucial step for businesses looking to manage financial risk and ensure responsible practices. Sling's integration with Creditsafe provides businesses with an automated and efficient way to conduct credit checks.

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Azure functions help carry the load
Notes from colleagues about the client contact
Using externally-hosted functions to do data crunching and other processor-intensive tasks.

By converting processor-intensive tasks to externally-hosted functions, we took load off the main server - keeping the system responsive and functional while reducing costs.

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Identify users the Azure way
How we set up an Azure-hosted web application to authenticate and identify our users

Migrating a bespoke company intranet to Azure meant we could no longer authenticate users' domain credentials in IIS. Luckily, Azure has a good API for authenticating and identifying users.

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