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Ashridge Business Perspectives

How we used open-source software and open data standards to help a leading business school extend its offering.

ClientAshridge Business School
TypeNews portal
OverviewFeeding professional perspectives

Easy management of hundreds of feeds and thousands of automatically imported news items.

01Opening a closed body of expert knowledge to the public

The challenge

When Ashridge Business School approached Associative Trails to come up with ideas for its Virtual Learning Resource Centre (VLRC), it quickly became clear that Ashridge's expertise and knowledge would provide some exciting opportunities for development.

Following consultation, it was agreed that what Ashridge required was something that used the existing body of knowledge contained in the VLRC, but opened it up for public consumption in a way that made it easy to administer, accessible across multiple channels and could be easily extended in future.

02A news portal edited by the school's own experts

The solution

The Perspectives website is a news aggregation portal, edited by Ashridge's experts, that delivers up-to-the-minute business news and analysis. The use of open-source technologies during implementation allowed rapid development and deployment and a rich feature set that includes:

  • Easy management of hundreds of feeds and thousands of automatically imported news items.
  • The organisation of feeds into themes and sub-themes. These can be made private, allowing custom themes to be built for delivery to specific clients.
  • User clipping and rating.
  • A commitment to using open data standards wherever possible, e.g. RSS, Microformats, etc.
  • Republishing of aggregated feeds in multiple formats, e.g. RSS and iGoogle widgets, allowing users to consume the content in the way that is most convenient for them.
Feature index — seven plates01 / 07
Screenshot of the Perspectives portal homepage: themed columns of business news headlines and summaries, including a video item and a star-rated quote.
PLATE 01 The homepage aggregates business news and analysis into themed columns such as Leadership, Strategy and Corporate Responsibility.
The clientIn their words
“Matt has been an inspirational product development partner, helping us to both clarify our initial vision and then deliver an outcome way beyond initial aspirations.”
Tony Sheehan, Learning Services Director, Ashridge
03Low-cost to host, and a testing ground for the VLRC

The outcome

The open-source stack enables us to use a low-cost yet powerful and quickly scalable hosting solution for the Perspectives portal. In future, the application will be used to audition innovative functionality before implementation in the main VLRC.

Tony Sheehan, Learning Services Director at Ashridge, explains: "The portal has turned RSS from a vague concept into a practical and valuable tool to many of our users - a great example of appropriate use of technology to serve user need."

TechnologiesWhat the system is built from
Technologies used
Python, Django, MySQL, RSS, Microformats, XHTML 1.0 Strict, CSS, RSS, jQuery. Ubuntu, Apache, WSGI, Nginx, Memcache, Munin, Monit.