Associative Trails

About Us

“Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them…”

Associative Trails was formed in 2005 by Matt Perdeaux. With over a decade in the industry, Matt has an extensive track record in specifying, implementing, deploying and supporting web applications of all sizes and levels of sophistication. Having worked in various different sizes of organisation, from large multinational corporates to small agencies, he has produced software solutions for a broad range of clients.

In recent years, he has branched out into applications for mobile devices. Whether preparing a responsive design for a web application or building a native application for iPhone and iPad, keeping high levels of professionalism and quality are paramount.


Matt has experience of all the stages of application design - from strategy, requirements capture, paper prototyping, specification, information architecture and usability; to server and client side development, enterprise-class databases, accessibility, web standards, hosting and technical deployment. This end to end involvement is backed up by a pragmatic and flexible approach to project management.


It's always nice to get recognition for your work, and some of the web-based applications that Matt contributed to have been lucky enough to receive accolades from the International Information Industry Awards, the CRM Industry Awards and Internet Marketing Attorney.

We were thrilled when the Scott Brownrigg iOS App came third in its category at the Mobile Apps in the Built Environment Awards 2012.

The groundbreaking Safetime CBC device, for which we developed the software, has won multiple awards:

  • The device won the Beaumont Safety Trophy at the Construction Health & Safety Group Annual Awards 2014. The award citation highlights the system's strengths: "This small but perfectly-formed device is a really clever tool that can give many of us peace of mind and a means of checking site activity performance from our offices."
  • One of the pilot projects using the device, the Grange Walk Project (managed by United House Ltd. for Notting Hill Housing Trust) won a 2014 Gold National Site Award from the Considerate Constructors Scheme. The award specifically refers to the CBC devices and the weather feed alerts: "Modern technology was widely employed at this site... The site's link to the Met Office also worked exteremely successfully during the recent high winds."

Past clients

Matt has worked with a large variety of private and public sector clients, from small business consultants to international law firms, local authority departments to national government-funded organisations.

Articles, publications and presentations

 Jump to top